Sunday, October 13, 2019

How Children of Single Parent Families are Affected Essay -- The Effect

The Effects of a Single Parent Home on a Child's Behavior The Family structure has changed significantly in the last fifty years. With higher percentages of marriage ending in divorce, and higher rates of childbearing out of wedlock, single parent families are increasing rapidly. â€Å"Seventy percent of all the children will spend all or part of their lives in a single-parent household.† (Dowd) Studies have shown that the children of these families are affected dramatically, both negatively and positively. Women head the majority of single- parent families and as a result, children experience many social problems from growing up without a father. Some of these problems include lack of financial support, and various emotional problems by not having a father around, which may contribute to problems later in life. At the same time, children of single-parent homes become more independent because they learn to take care of themselves, and rely on others to do things for them. It is never a child’s decision to only live with one parent. There are many ways that single-parent homes occur. Some of these ways include unplanned pregnancy, divorce, the decision to be a single parent by choice, and death of a spouse. In every case families are disputed greatly. Parents might experience depression, emotional problems etc†¦. but the child is affected the most. Single-parent families are commonly targeted for controversial issues. We must be careful that we don’t stereotype these when they’re very hard to take care of themselves and their children. We do however need to notice distinct patterns in children who give up in a single parent home and what problems they face. Even though a dual family is noted as the best environment for c... ... social issue is being addressed, we are finding more ways of how to deal with the problems that single-parent families face. The parents might go through a lot providing for their children, but we cannot forget the efforts of the children that are making it without two parents and becoming strong, independent, self-sufficient individuals. Work Cited 1. Blankenhorn, David. Fatherless America. New York: A Davidon Of Harper Collins Publisher, 1995 2. Dowd, Nancy. In Defense Of Single Parent Families. New York: New York University, 1997 3. Single Parents’ Kids Do as well in School As Those in Two-Parent Homes: Infotrac.. October 25, 1999.Online. . 4. Swisher, Karin L. Single-Parent Families. Ca : GreenhavenPress Inc, 1997 Wurzel, Barbara J. Growing up in Single Parent Families. Columbus: November1, 2000. Infotrac. Online. .

Saturday, October 12, 2019

Frida Kahlo Essay -- Papers

Frida Kahlo Frida Kahlo's life was one marked by extreme suffering, extreme heroism, and extreme genius. Stricken with polio as a child then nearly crippled in a bus accident at the age of eighteen, Kahlo defied the odds not only by learnng to walk again (twice) but by taking the world by storm with her unique artistic vision. Frida Kahlo was born July 6, 1907 near Mexico City. However, she always claimed to be born in the year of the Mexican Revolution, 1910, in order to link her own birth to that of modern Mexico. It was just one of the many half-truths Kahlo told about her life, some say, in order to create a myth through which she would always be remembered. The desire to be remembered was always a central theme of Kahlo's art, as reflected in the many self-portraits she painted (the images for which she is best known). Once she embroidered a pillow for her husband, the muralist Diego Rivera, which read, "Remember me, my love." Kahlo's obsession with mortality is no mystery as illness, severe pain and the threat of death repeatedly imposed themselves on her young life. At age six, Kahlo contracted polio and had to spend 9 months confined to her room. During that time, she created an imaginary friend who would later be reflected in a painting called "The Two Fridas." Explaining the painting in her diary she wrote, "I experienced intensely an imaginary friendship with a little girl more or less the same age as me ... I followed her in all her movements and while she danced, I told her my secret problems." Once over the polio, Kahlo seemed determined to live life to the fullest. She became a tomboy at school and the le... ...e couple did divorce, in 1939, they reunited in less than a year. For all their troubles, they remained one another's greatest loves and greatest fans. That same year Kahlo suffered another blow. Her right leg had to be amputated below the knee due to a gangrene infection. On July 13, 1954, at the age of 47, Frida Kahlo died. The cause was never officially determined. The last entry in Kahlo's diary read, "I hope the leaving is joyful and I hope never to return." Little known outside of the art world until the 1990's, Frida Kahlo has recently become a cultural icon. Numerous books and articles have been written about her. She has been the subject of three documentaries, and a feature film about her life was released October 25, 2002. For a woman who wished to be remembered, it seems, her wish has come true.

Friday, October 11, 2019

Guy de Maupassant’s “Old Mother Savage” Essay

We are all taught that our identity lies in the roles we play throughout life, in other words, in our actions. William Shakespeare wrote, â€Å"All the world’s a stage / And all the men and women merely players. / They have their exits and their entrances†¦Ã¢â‚¬  (As You Like It, II, vii). Whenever people act outside of their parts; whenever we miss our entrance, our identity is challenged. This can be seen everyday in all walks of life and in all arenas. For example, a teen father who takes responsibility for his child is look upon with surprised admiration while a teen mother is look up with distain for becoming pregnant in the first place. Placing standards and expectations upon people can be a vastly good thing, but what happens when those standards and expectations become too rigid–to all consuming? Rigid, all-consuming, roles have been required of women since time remembered. Even in the twenty-first century, the career woman is still expected to maintain a family. Gloria Steinhem puts it succinctly; â€Å"I have yet to hear a man ask for advice on how to combine marriage and a career.† Men are expected to place high priorities on their careers. The implication is that a man will receive less criticism for neglecting his family for his career, while a woman will be criticized sharply for having a career without also being an excellent wife and mother. Many of these identity feminine roles have been so inflexible that many women cannot break free in order to discovery the woman inside. When circumstances force them out of their traditional roles, they find themselves wondering, â€Å"Who am I? What is my purpose?† Guy de Maupassant in his short story â€Å"Old Mother Savage† (1885) depicts a classic example of this. His main character is a mother in German occupied France who is deprived of her identity roles i.e. wife and mother. Since she has nothing else to give her life purpose, she becomes homicidal and a bit suicidal. In this story, Maupassant is arguing that women who have uncompromising and limited identity roles can become violent to themselves and others. Maupassant paints a vivid picture of how nineteenth century countrywomen of France presented themselves to the world at large. The narrator’s friend,  Serval, describes her as â€Å"not at all timid†¦tall and gaunt, neither given to joking nor to being joked with†¦the men folk come in for a little fun at the inn, but the women are always very staid† (p. 161). Victoire Simon, Old Mother Savage, is a kind, yet reclusive woman. She had once offered the Maupassant wine when he passed by her cottage fifteen years earlier tired and thirsty an obvious kindness (p. 160), yet Serval, Maupassant’s friend who tells the story of Old Mother Savage, implies that a â€Å"staid† attitude is normal for the women of the area. Maupassant presents his readers with a woman who has been taught very specific actions for conduct. She dresses so that her â€Å"tightly bound†¦grey hair† is never seen in public. She was taught duty and â€Å"never learned how to stretch [her mouth] in laughter. By the time Maupassant’s readers meet Victoire, her identity is irrevocably tied to performing the duties of wife and mother. Just like all the other wives of the region, she is nothing without the duties of either wife and/or mother. Victoire has her identity challenged thrice. The first challenge occurres many years before when â€Å"[t]he father, an old poacher, had been shot by gendarmes [police]† (p. 160). This provides a serious blow to her wife identity but she buries the lose because after all half her identity is still intact–she is still a mother. The role of mother is more prevalent than that of wife since, she cannot control the actions and their consequences of her husband. He, to some extent, failed in his role of husband and father by getting caught at poaching and subsequently shot for the offense. Victoire, on the other hand, is still around to perform all the motherly duties of keeping a home, cooking meals, and mending clothes, which she does religiously. The second challenge to her identity comes when war is declared and her son, now thirty-three, goes to fight in the Franco- Prussian War. Victoire is alone. She knows her duty but has no one to perform it for save for herself. Her life consists of â€Å"go[ing] to the village once a week, to buy herself bread and a little meat; then get back home at once† (p. 161). She does only what is necessary to keep herself alive until she can resume her duty as mother. In her mind there is nothing else for her–no gossiping with the village ladies; no sewing a new garment for herself; no cups of tea with a  neighbor. Her world ceases to function without her duty to her son. The death stroke to her identity began with the arrival of the Prussians. She is required to billet four of the occupying German soldiers, since she was â€Å"known to be well off† (p. 161). These young men, about the same age as her son â€Å"would clean up the kitchen, scrub the flagstones, chop wood, peel potatoes, wash the house-linen–do, in fact, all the housework, as four good sons might do for their mother† (p. 161). She would cook and mend for them, as a good mother would do. She still had a purpose–to be a mother even if it was to surrogate sons. For a month these soldiers are sons not enemies then she receives word that her son has been killed in the war. Suddenly, her world is shattered without her son she has lost her last shred of purpose. â€Å"The gendarmes had killed the father, the Prussians had killed the son†¦and suffering flooded her heart† (p. 162). With her husband buried for years, her son dead; she has no identity and consequently no purpose in life. Within moments, she plans a special form of revenge–not only will others suffer as she has, not only will someone die for to avenge her son, but she will be sure to die in consequence of her actions. Suddenly, the four German sons become four German soldiers–the enemy. â€Å"Simple folk don’t go in for the luxuries of patriotic hatred†¦the poor and lowly†¦pay the heaviest price†¦their masses are killed off wholesale†¦Ã¢â‚¬  (p. 162). Ones like these German soldiers billeting in her home murdered her boy. It is quite possible that she would have assumed a German mother was caring for her son like she was caring for the German men. She is, after all, a â€Å"simple folk†, who would not have much knowledge of the intricacies of war beyond the billeting of the German soldiers. Therefore, not only did German soldiers kill her son, but also a German mother failed in her duty toward her son. Through a carefully executed plan conceived in the brief afternoon of discovering the fate of her son, Victoire kills the soldiers. She burns her cottage to the ground with the soldiers trapped inside. When the German Officer asks her how the fire started, she said, â€Å"‘I lighted it, myself.’ She took†¦two papers from her pocket. ‘That’s about Victor’s [her son] death.’ ‘That’s their names, so that you can write to their homes.’ ‘Tell them [the German mothers] how it happened, and tell them it was I who  did it, Victoire Simon, that they call the Savage. Don’t forget.'† In order to ease her grief, she wanted other mothers to suffer as much as she was suffering. She knew she would be shot for her actions; she was probably counting on it. She could easily have lied. She could have told the German Officer just about any excuse, but she didn’t. What did she have to live for? She had no purpose for living without her husband and son. Her society, by placing limited and ridged identity roles on its women, robbed her of the ability to discover an identity within herself separate from family. Therefore, she did the only thing she could do–take revenge on the closest target and be sure she did not survive the experience. Maupassant, in five short pages, presents a compelling argument for the avoidance of limiting women with restrictive identity roles. Disastrous consequences are all too likely to result from their removal. Consequences that go beyond the death of four soldiers and their murder, the narrator’s friend Serval had his chateau burned down by the Prussians due to Victoire’s actions. If her identity had been broader–if she knew herself outside of societal-imposed roles, she then may have had something to cling to–a purpose in life rather than a kamikaze plan of revenge.

Thursday, October 10, 2019

Perception and Portrayal of the Abolitionist

Societal values have changed so much since a hundred years ago. The development of science and the introduction of many intellectual movements have contributed much to these changes. Ideals which were deemed erroneous or immoral can be accepted and welcomed, and those widely accepted as scientific truths and fact can be debunked and proved wrong as well. But it is wrong to assume that every pillar in society can be changed. Several values and ideals have stood the test of time and were deemed universally and chronologically constant, because this is how society wants them to remain.These values, standards and norms therefore could be likened to a lens, since society uses these things to assess situations and the environmental factors they are exposed to. Everything that happens can be processed differently by different individuals, depending on the lens that he or she uses. There are some who manage to deviate from the norm and use unconventional â€Å"lenses† to view their en vironments and act upon situations differently than the usual. Similarly, how these people are viewed by the rest of society depend on the current value system.Usually, many of these revolutionaries become ostracized or even killed for their beliefs, as the changes they want to bring about may not agree or even violate some of the accepted norms and ideologies. John Brown is one such revolutionary, proposing change in the midst of pro-slavery America. His unconventional ideas and methods went against many standards of pro-slavery society that many saw threatening. However, as times changed and some values and ideologies were revolutionized, society’s views on John Brown’s life also changed.Some viewed him as a brilliant man who saw through American society’s fault, or a hero who died for the freedom of men who were stripped of liberty. Some also viewed him as a madman, a crazy zealot and one of America’s first terrorists. John Brown is also portrayed in v arious ways in popular culture, as his life and words are used in songs, plays and TV shows. Statement of the Problem As a prominent American historical figure, society’s opinion on John Brown is highly influenced by culture and value systems. However, it is a given that some of these values continuously fluctuate and some remain throughout time.With the changes in time and values from the time of John Brown’s active action and his death, how did public perception of him change? If so, what are the factors that affect these changes? Objectives This paper seeks to shed some light on how John Brown was viewed throughout history and time and what factors affected these perceptions of his character. An analysis of information regarding his portrayal in popular culture and a discussion on how these portrayals came about shall be included in this paper. Significance of the StudyThis study is geared towards looking at and analyzing John Brown’s life and seeing how soci ety viewed him while he was alive and after his death. Since it has been established that there has been a conflicting public opinion regarding John Brown, this study will help shed some light on the reasons for this differing public opinion and analyze the factors that contribute to these differences. Using John Brown as a base, sociological dynamics can be more fully understood. Scope and Limitations This study shall only be using online articles, journals and some books as its reference.Data shall be gathered from these materials and a suitable data analysis by the author shall be the basis of the conclusions made in this paper. REVIEW OF RELATED LITERATURE A. Abolitionism and Slavery in the United States The Roots of Slavery Slavery in the United States involved the selling, purchase, ownership of African or even Native American slaves. It first began when the English built their community in Virginia in 1607 and ended up being widely-accepted tradition until 1865. Many of the s laves were gathered from pagan countries and this was written into law by 1705.In Columbia, a slave is defined in law as a human being who is â€Å"deprived of his or her liberty for life and is the property of another. † It was legal to own and keep slaves for as long as they were still alive from 1654 to 1865. By 1860, ownership of slaves has become so widespread that a fourth of the population during that time are comprised of slaves. Disease, famine and damages caused by the war against Native Americans have kept available labor down, and this made importation of slaves more palatable for many business men. The slaves were treated as capital for labor intensive commerce such as the cash crop industry of tobacco.They were considered as the life line of the south’s agricultural industry. A large proportion of the slaves were owned by farmers from the south, as a single farmer there owned an average of 20 slaves. Labor intensive commerce was mostly found in the south as these regions grew tobacco, cotton and sugar as primary exports. Many of the slaves were found in these farms, and here they contributed much to the economic welfare of the country. Racial basis of slavery were not only applied to Africans and Native Americans, but also to some members of the Caucasian race.Some Europeans were also utilized as slaves under a contract to pay debts. These white slaves were only held for a limited amount of time and not fully owned like African slaves. Westward Expansion The westward expansionist tradition of the country not only brought about territory, but it also spread both the tradition of slavery. Many of the cotton farmers moved west and brought their slaves with them. Historians call this period the Second Middle Passage. Many of the slaves were forcefully removed from their families and communities to work for new farms in the west.This slave exodus marked one of the most significant periods in African slavery. African slaves were subjected to psychological stress due to their forceful exclusion from their families and familiar environments. The westward movement was extremely difficult. Aside from the psychological hardship that being away from their families presented, they were also subjected to physical difficulties. Most of them were forced to travel on foot, only stopping in temporary holding pens for slaves where further slave trade was performed. The slaves were mobilized in shackles and chains as traders feared violence ensuing from the slaves.In their destination, extremely difficult work was waiting for them. Many of the areas in the west were still undeveloped, and so the burden of clearing forests, building barns and pioneer-planting crops in the fields were placed on the slaves’ shoulders. Alongside the exhaustion from the intense labor, unfavourable working conditions and amenities contributed to the high mortality rate of newly arrived slaves. This condition was so economically unfavourable for the slave owners that many of them resorted to temporarily renting slaves than using their own to complete the work.Many of the slaves resisted after being exposed to such dreadful conditions which ultimately gave the farmers and their overseers more reason to resort to cruelty and aggression to control slaves. Brutalities towards the slaves were institutionalized by the court. Overseers can physically harm slaves and in some cases, even kill the dissenting slave. The owners were authorized by court to use the slaves and their families at his disposal. Members of the family can be used by the owner to pay-off debts or increase income by selling them as slaves.It is common to find slave families broken and hurt from the separation of husbands, wives and children from one another. The slaves were given amenities and benefits like food, health care and clothing but only to a bare minimum. Disabling slaves by maiming them and executions for fugitive slaves were allowed by law. Sexual ab use and rape of the slaves was also rampant. In court, slaves were considered sub-human. If one does commit a crime, however, he is considered as an entity capable of thought and act, and thus is regarded as a rational being.With all these brutalities toward slaves, it is important to note that the treatment of slaves is dependent on skin color. Light-skinned slaves were dressed, fed and treated better than the dark-skinned ones who worked mostly in the fields. Anti-slavery supporters coming from the north knew of the brutalities and abuses inflicted on the slaves of the south. They sought to stop the institution of slavery, and this produced much tension between the two parties. The north’s movement to abolish slavery went against the economic favourability of slavery during that time.The economy dictated the increasing value of labor intensive industries in the south, and so labourers are needed more than ever. Abolitionist movement With the enlightenment and awareness of p eople regarding human rights came the abolitionist movement. Slavery was something that violated the basic tenet of human rights and dignity, and so it had to be abolished. Northern states have begun to pass acts which declared that all men were born free and equal. Several movements that involved religion and political movements highly influenced the strength and expanse of abolitionist ideals throughout the country.The movements that supported abolitionism varied in method and degree. Some were pacifist, as they tried to use the legal system and passed legislation seeking to make slavery illegal. Others utilized literature and the press like Harriet Beecher Stowe, the author of the famous novel Uncle Tom’s Cabin. Religious movements declared slavery to be sinful and un-Christian, to discourage believers from keeping and owning slaves. Only a minority of abolitionists used to armed revolt and instigation of unrest and anger among the slaves as the main machinery to further t heir cause.The movement continued its stride to abolish slavery, but its strongest anchor point came with the election of a known contester of slavery, Abraham Lincoln, as president. With the head of state holding this position of opposition of slavery, the south felt that their way of life was endangered and threatened. Economic repercussions will be felt by their planters in the cotton, tobacco and sugar farms if the hands that worked in the plantations were to be set free. The zenith of the tensions between the south and the north was the American Civil war.It broke out when the south organized and removed themselves from the control of the American government. Rise of Abolitionism Historian James McPherson defined an abolitionist as a person who has fought for the abolition of slavery in the United States before the Civil war. American abolition started early on, as there were several groups already fighting for the liberation of slaves, such as the Society of Relief of Free Neg roes Unlawfully Held in Bondage, and there were several institutions which prohibited slavery already.Several states had passed laws that completely prohibited slavery in their territories. Those who joined the American Anti-Slavery Society or other groups were abolitionists. These movements were not unified, and so could not boast a unified strength. Vermont was the first territory to make slavery illegal, and Pennsylvania was the first state to abolish slavery in 1780. Then several states followed Pennsylvania’s example while some states chose to limit slave trading. Many of the states in the south retained the institution of slavery as it was the region’s life line in their plantations.Their strong adherence to the institution drove them to take a defensive stance against the rising popularity of the abolitionist movement. Many abolitionist writers distributed many anti-slavery writings and literature to the south to help spread the ideologies. Novels, pamphlets and other forms of writing began to circulate not just in the north, but also in the southern region. Southern officials were enraged at the act, and thus moved to ban all types of literature that might instigate rebellion and changes in the south. Violence was even employed to stop the circulation of antislavery media in the south.Elijah Parish Lovejoy, the editor of an abolitionist newspaper was murdered by a mob of pro-slavery southerners. His printing press was also destroyed. Abolitionists recognized the fact that slavery needed to be abolished everywhere in the country, but the north cannot interfere with the affairs of the south because of federal ruling. Because of this, many abolitionists focused on liberating the north and skipping the southern states. Some abolitionists were frustrated and did not like this idea, as they believed that every state should be free of slavery.The movement was further fortified by the support of free African-Americans and their church. With the i ssue of the constitution, the American Abolitionist movement split up into two groups, the Garrisonians, led by William Garrison and Wendell Phillips and another camp led by Spooner and Gerrit Smith. The Garrisonians believed that the constitution promoted slavery while Spooner’s group believed the constitution to be antislavery. Since slavery was unconstitutional, it could be abolished with the blessing of the law.More divisions in the abolitionist movement arose, but because of the social classes of the abolitionists themselves. The artisans and elites divided themselves on the issue of slavery as well. The Underground Railroad was used as a venue by many abolitionists to become more active in the cause for abolition of slavery. Many of the fugitive slaves were illegally transported away from their masters to be free men via this rail. But the railroad was made illegal by the passing of the Fugitive Slave Law of 1850. But this did not stop the abolitionists from providing s helter and transporting slaves to freedom.

Wednesday, October 9, 2019

Development a brain controlled prosthetic hand Research Paper

Development a brain controlled prosthetic hand - Research Paper Example The recorded brain signals are then used to control a physical or virtual device that carries out a task according to the user's intent. The first step we took when designing the prosthetic hand was to decide on the best control mechanism for finger movement. The goal for our design was to minimize the number of actuators necessary to control the movement of the finger and simplify the equations needed to describe the motion of the finger. The first proposal, which was the tension controlled model, consisted of the three joints of the finger, with a cable attached to a fixed point on each link of the finger which was run back through the finger to an actuator mechanism at the hand or behind the wrist. For this model, each joint would have a compliant mechanism which forced the resting state of the links to be in the bent position. The second approach for this design has the complaint mechanisms such that the resting state for the links is in the straightened positions. A second design proposal included the use of pneumatic systems to drive the bending or unbending of the fingers. In this proposal small tubes could be used to fill with either air or liquid to actuate the finger. The noise would create the same discomfort for the user as non life-like prosthetics. The third proposal for the finger design wa... In this proposal small tubes could be used to fill with either air or liquid to actuate the finger. The noise would create the same discomfort for the user as non life-like prosthetics. The third proposal for the finger design was a pulley system to control each joint independently. Pulley's would be placed at each joint in the finger, and would be independently controlled by its own wire. Therefore, when the actuator is active, the fingers will bend and hold their positions. When the actuator becomes inactive, the compliant mechanism would return the fingers to their straightened positions. In the designs described above, a pulley at each joint in the finger would have a cable wrapped around it just enough for it to actuate the exact number of degrees of rotation required at that joint. It may be possible to use flexinol in place of the motors, but testing would need to be completed to confirm that overheating does not occur and that temperatures of the prosthesis do not rise above the melting point of the prosthetic skin covering. One aspect of this design that we later incorporated into our final design was the knuckle joint. This piece had to be designed so that it could provide space for the pulley to rotate as well as allow the finger to rotate side to side. This piece also had to allow for the actuating cables to pass through it on its path to the motors. The third, and final, approach to the design of the finger uses a four bar mechanism to control the movement of the finger, and compliant mechanisms to move the finger back to its resting state at the straight position. In this design, the four bar linkage is placed between the two upper joints on the finger. From our preliminary research, we had determined the

Tuesday, October 8, 2019

IT Governance Project in Geneva Industrial Services Essay

IT Governance Project in Geneva Industrial Services - Essay Example This case study of The Geneva Industrial Services (Services Industriels de Genà ¨ve, SIG) gives a good example of the IT Governance project. SIG is a state-owned organisation that renders services in electricity, gas, heating, energy and drinking water supplying; as well as in used water and waste processing and improvement, and telecommunications. This IT Governance case study is focused on the innovative electricity Distribution Management System (DMS), introduced in the organisation. The case study is based upon the project presentation of Glassey at the e-CASE International Conference in Singapore (Glassey 2009) and on the report describing the SEAM method, which is laid at the heart of the SIG’s DMS (Wegmann et al. 2008). IT Governance is ‘a framework for the leadership, organisational structures and business processes, standards and compliance to these standards, which ensure that the organisation’s IT supports and enables the achievement of its strategies and objectives’. As it was mentioned above, this IT Governance project in SIG was mostly aimed at the reorganisation of processes and systems in order to separate distribution and commercialisation activities in the company’s electricity distribution management system (DMS). This in its turn would enable the company to comply with the new Swiss law (Glassey 2009). In the area of electrical and electronic technologies the International Electrotechnical Commission (IEC) is the leading organization for international standards.

Monday, October 7, 2019

The Rapid Growth of The Body Shop Brand Essay Example | Topics and Well Written Essays - 1250 words

The Rapid Growth of The Body Shop Brand - Essay Example The Body Shop (TBS) brand was in a top position in the market in 1980s and also in the beginning of 1990s. During this period the company was having a high growth rate because of the popularity of the brand name. This question is divided into parts for analysis purpose. First part deals with the reasons for the rapid growth of the Body Shop Brand in the entire 1970s and early 1980s. The second part explains the reasons for the fall in the brand image during the last quarter of 1990s and early 2000s. Reasons for the growth: There were different reasons behind the brand attaining the top position in the industry as well as for achieving a high growth rate in the early years of its inception. These reasons explained below:- a. Environment friendliness and Social Commitment: The company followed a policy namely â€Å"care for environment† which ensured that the products and the day to day business activities of the company do not affect the environment in a negative manner. Furthe r the company was more socially committed. It participated in so many charitable activities as well as social welfare programs. It also sponsored several charity programs aimed to benefit the society. Roddick, the founder of The Body Shop brand, changed some corporate practices which were not friendly with the environment and made it environment friendly. The company established an alliance with Friends of Earth (FOE), which is a network of environmental organization worldwide. The company opposed the practice of testing of cosmetics in animals and campaigns were conducted against this practice. TBS practiced Community Trade, from which the society is benefited as the company bought ingredients of the products from the communities by giving reasonable price. All these resulted in the TBS brand becoming popular in the market and thereby achieving a higher growth rate.